Virtual Event
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Orientation to Scaling Up for Wholesale Production
November 13, 2023 @ 7:00 pm - 8:30 pm EST
Virtual Event
Free
Farmers market competition getting you down?
Interested in mechanizing or focusing on just a few crops?
Wholesale production can be a great option for many farms, but requires consideration in some key areas. This FREE orientation will help you decide if wholesale’s right for you and what you need to get started.
Meet The Instructor
Pauline Rescorl
Seven Mornings Farm | Arkansas | facebook
Pauline Rescorl is a farmer in Northwest Arkansas. As the produce buyer at Ozark Natural Foods for over 15 years, she coordinated directly with area farmers to source local produce. She is currently busy pursuing a Master’s Degree in Cooperative Management and Credit Unions, managing the Eureka Springs Farmers’ Market, and continuing to work at Ozark Natural Foods. Pauline is the first farmer advocate with Right To Start, a national program that focuses on lowering barriers for entrepreneurs, small business owners, and farmers. For ten years she reviewed grants as a farmer producer representative for Southern SARE. In 2013 she was acknowledged with an award from the National Women in Agriculture Association. Pauline, her husband, and new daughter work to grow vegetables, transplants, fruits, and eggs at Seven Mornings Farm.
Keegan Athey
Down Valley Flowers | Colorado | website
With more than ten years of experience in organic and CNG agriculture, Keegan has pulled calves, carrots, muscles, and weeds on farms and ranches throughout the Mountain West. After years of running CNG farms in Idaho, and a few more years at an organic agriculture research station, she’s onto farm number three: Down Valley Flowers, a small no-till farm in Western Colorado, specializing in wholesale cut flower and regional seed production. Throughout her farming career and through her business transitions, Keegan has moved more and more toward wholesale production. She has worked with flower shops, wedding florists, event planners, seed companies, co-ops, food hubs, restaurants, food banks, and more. While a small portion of her farm income still comes from direct market sales, Keegan is super excited about wholesale and the opportunities it can create for farmers and food systems.
Jacob Rowell
King’s River Produce | Arkansas
I’m Jacob Rowell from King’s River Produce. We are a grassroots produce farm in Eureka Springs, Arkansas. We specialize in lettuce and microgreens on a commercial level. Our produce is distributed widely through wholesale channels in the Kansas City area and beyond.
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Purchase all four The Business of Farming classes and receive a 20% discount.